Email Marketing: Improving results through effective profiling and segmentation

Michael Leander will give you practical insights and show you how to create effective customer profiling programs which essentially will increase the success of your permission based email marketing programs. Alterian will demonstrate live how you can work with profiling, segmentation and individualized messaging for increased results.

If you are like most email marketers, you are likely to struggle with:
- high opt-out rates
- low open rates
- low click-through rates
- email marketing programs not delivering satisfactory tangible results
- spending an unreasonable amount of time not getting the results you deserve

This webinar will show you how to improve all of the above.

The program for this webinar (online seminar):

1. Introduction by Jørgen Andreassen, Marketing and membership manager at FEDMA
2. Profiling to improve permission based email marketing results by Michael Leander
   - Acquiring permission - what to ask for, and what not
   - How to successfully profile new permission acquisitions at point of sign-up
   - How do you decide which types of information are relevant?
   - The 5 golden rules of consistent profiling and how they benefit you
   - Using profiling to increase results and end-user satisfaction
3. Practical examples - watch a LIVE demonstration by Florian Haarhaus, Alterian, showing how to profile and segment your audiences in real time and deliver personalized emails to ensure high open- and response rates

ON A SCALE FROM 1 TO 7 PREVIOUS PARTICIPANTS RATED THIS WEB-SEMINAR 6,0

Tuesday, June 23, 2009 at 10:30 AM (GMT+0100)

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Michael Leander, Markedu

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